I recently read Josh Bersin’s book „Irresistible: How Leading Companies Win with Pre-Employment Branding“ and found it to be a valuable resource for anyone interested in improving their company’s recruitment and retention efforts.
One of the key takeaways from the book is the importance of building a strong pre-employment brand. Bersin argues that companies need to start thinking of themselves as brands that are competing for top talent, and that the way they present themselves to potential employees is critical to attracting and retaining the best people.
Bersin provides practical strategies for building a strong pre-employment brand, including the use of social media, employee referrals, and employee engagement programs. He also discusses the role of company culture in attracting top talent and the importance of creating a positive employee experience.
Overall, I found „Irresistible“ to be a thought-provoking and informative read, and I would recommend it to anyone looking to improve their company’s recruitment and retention efforts.
Source of picture: https://irresistible.work/
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